The food and beverage flavor trends that dominated Natural Products Expo East 2017

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We agree with the editors at New Hope Network - what's the new fall flavor? Maple. Check out all the trends here

Maple-flavored products carry a certain authenticity as a naturally sweetened, naturally flavored treat wrapped in all the flannel-clad goodness of fall comfort.
— Editors, New Hope Network

‘Souping,’ birch water and gochujang: 9 trends from the 2017 Fancy Foods Show

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Here you can see the Washington Post's coverage of the Fancy Food Show. Birch water was one of the trends she let readers know to keep an eye out for. Sounds right to us. Full trend list attached here


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Exciting Trends and Innovations Abound at Specialty Food Association's 2017 Summer Fancy Food Show

The Trendspotter panel brought together diverse perspectives from retail, foodservice, and culinary education to highlight and discover on-trend product innovations. We're quite excited that our new Birch product was picked as one of those new trends. Want to give it a try? Head over to our Amazon page here. If you want to check out the whole article, and see what other awesome things brands are doing, head over to the page here

There are so many exciting trends in just one can! This line is expanding from the maple soda and seltzers to include the whole forest. This new birch water soda is made by tapping the sap from birch trees, which offers a subtle caramel flavor in this light bubbly drink. It’s also an excellent and innovative example of sparkling drinks or waters with low sugar and plant-based or health-focused ingredients.
— Elly Truesdell, Whole Foods

Burlington Free Press - Is birch the new maple? VT entrepreneurs tap new market

Birch is certainly a new frontier in the beverage world, and we're excited to be leading the charge with the first commercially produced birch product in the USA. To read more about the status of birch, check out this awesome piece from the Burlington Free Press here

Smith, 28, and his partner and cousin, Nikita Salmon, also 28, launched Sap! in 2015 with maple sap soda and seltzer made in Vermont. Now the partners hope to pioneer an new category of beverages based on birch, rather than maple sap.

wptz - Sugar Houses prep for vt maple weekend

WPTZ covered maple across Vermont, showcasing Sap! products and our production facility. For the full story click the link here.

The industry has grown leaps and bounds over the past several years with young entrepreneurs making products tailored to a more healthy market.

wcax - Sap! Maple

We spent some time with WCAX talking about our Vermont operation. It would not be possible to make our products without the help of a variety of Vermont businesses. For the full story click here

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What you can expect from a can of SAP! is sweet taste and fewer calories made by two cousins and a family of statewide suppliers.

blog - Confessions of an overworked mom 

For the full post click here

SAP! Is committed to the concept of the “working forest” and the sustainable production of timber. Loving both varieties!

Drinkpreneur - the most interesting beverage brands from 2016

Sap! isn’t just another maple water product line, but a brand boasting maple soda and maple seltzer to attract consumers seeking more interesting refreshments than regular soda.

The publication Drinkpreneur stated that 2016 was a colorful year full of surprises and remarkable events, especially for new releases in the beverage industry. From start-ups to well-known brands, 2016 was a year full of innovation and creativity in the world of drinks. For the full article and to read more about Sap! click here.


Café Outfitter: All Things Sparkling 

Fresh Cup Magazine did a great job highlighting the variety of new and healthy beverages topping consumer trend lists. We're pumped we made the list! Check out the full article here.  

Support Vermont’s working landscape and rural economy, and rehydrate while you do it.

Addison County Independent - Tapping trees for a new brew: Middlebury-based SAP! makes maple drinkable

We were excited to speak with the Addison County Independent about our production facility, and how we source most of our sap from the county! To read the article click here

Their beverages, produced out of the Woodchuck production facility on Exchange Street in Middlebury, are made with pure, sweet maple and birch sap — most of it tapped right here in Addison County.

Blog - Famadillo: Sap! Maple

Thanks for the kind write-up Famadillo! Available here


Blog - Stephs Cheers and Jeers: A Taste Test of Sap!

Excited you enjoyed Sap!, Steph! Available here


Media Contact - edavis@boardmandavis.com